Facebook has replaced its Hide All button with a more to-the-point ‘Unfollow,’ letting users block all messages and posts from selected friends.
Like the previous button, it gives users the option of blocking content from certain people without offending them, say through de-friending.
The latter alternative severs ties with that person on the social network, without notifying them. This new one allows for more passive aggression.
Facebook began rolling out the ‘Unfollow’ button and a related change to its users on Monday.
It added a ‘Following’ button next to the usual ‘Like’ button on a page or next to the ‘Friends’ button on a personal timeline, which will also enable users to block posts.
The button may be accessed by clicking a dropdown menu beside a friend’s recent update in your newsfeed.
When clicked, the selected update and all future correspondences from that person will placed out of sight and, thus, out of mind.
Facebook insists it’s not about passive aggression, it’s about tidiness.
‘The goal of this change is to help people curate their News Feed and see more of the content that they care about,’ a Facebook spokesperson told NBC News.
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