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Thursday 7 November 2013

Windows Phone makes up one in ten smartphone sales

From the desk of telegraph,Windows Phone makes up one in ten smartphone sales
Microsoft's Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe, research shows

 Microsoft's Windows Phone now makes up one in 10 smartphone sales across the five major European markets, data shows.

It is overtaken Apple's iOS in Italy and is growing in emerging markets such as Latin America, according to industry research firm Kantar Worldpanel ComTech.

Windows Phone's success is driven almost entirely by Nokia sales in the UK, Germany, France, Italy and Spain.
Android remains the dominant operating system across Europe with 71.9 per cent sales, an increase of 4.2 percentage points compared with the same period last year.
In Britain, Windows accounts for 11.4 per cent of the market while Android has 58.4 per cent.
BlackBerry now only has 3.1 per cent and Apple’s iOS has dipped by 1.0 percentage point to 27 per cent, although it is expected to strengthen at Christmas.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said: “August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull."

On Latin America he said: "Nokia dominated in Latin America for many years, and while its popularity declined with the fortunes of Symbian it now has an opportunity to regain the top-spot.

"The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many.”

Kantar Worldpanel ComTech’s latest figures also show China is increasingly dominated by Android which accounts for 81.1 per cent of the market, up 14.6 percentage points from last year.

Domestic manufacturers made up 44 per cent of smartphone sales in the latest period, compared to just 30 per cent the previous year.

Huawei, Xiaomi, Lenovo and Coolpad handsets are particularly popular outside of China’s largest cities and represent a more value-for-money option than global brands.

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