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Wednesday 30 July 2014

Facebook now has 1.32 billion users, with 30% only using it on their mobile

I forseen Mobile Ad becoming the best means of advertising goods and services.Companies and manufacturer should start embracing mobile application if they must survive in the business world of technology. Back in the days,we spent hours watching series of programmes on the Television,even when some of the programmes are not interesting.Presently,with social websites like facebook ,twitter,instagram has motivated people to aquired expensive smartphones even when the economy is no longer a friend to their pockets.....lol.
This is what I found out recently that facebook has posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, along with its user base.

The company's shares climbed nearly 4 percent in extended trading after the results came out, signaling that they could hit a record high when the stock market opens on Thursday.

Facebook Inc. (FB) said Wednesday that it earned $788 million, or 30 cents per share, in the April-June period, up from $331 million, or 13 cents per share, in the same quarter a year ago.

Facebook's revenue jumped 61 percent to $2.91 billion from $1.81 billion in the same quarter a year ago.

Analysts expected $2.8 billion.
This was the fifth quarter in a row that Facebook beat Wall Street's forecasts.
Advertising revenue jumped 67 percent to $2.68 billion.
Mobile ad revenue, a closely watched figure, was 1.66 billion, or 62 percent of Facebook's total advertising revenue for the quarter.
In the first three months of the year, mobile ads accounted for 59 percent of Facebook's total ad revenue.
The steady increase indicates that Facebook is succeeding in steering advertisers to its mobile platform at a time when most of its users are using mobile devices to access the social network.
Facebook had 1.32 billion active users at the end of June, up 14 percent from a year earlier.
On average, 829 million people used Facebook every day in June, up 19 percent from a year earlier.
The number of people who log in at least once a day on mobile devices was 654 million on average in June, up 14 percent from a year earlier.
'We had a good second quarter,' said CEO Mark Zuckerberg in a statement.
'Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.'
He also confirmed the average American spends 40 minutes a day on the site.
Facebook's stock jumped $2.77, or 3.9 percent, to $74.06 in extended trading after the results came out.
The stock had closed up $2.02 at $71.29.
Shares of the Menlo Park, California-based company have climbed $16.64, or 30 percent, to $71.29 since the beginning of the year, while the Standard & Poor's 500 index has climbed 7.5 percent.
The stock has more than doubled in the last 12 months.


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