This, the firm said, demonstrated its commitment to helping agencies and businesses to harness the Internet in Nigeria.
Google stressed that it was one of its ways of helping to prepare agencies and advertising practitioners in reaching their audiences.
The Head, Agency Business Development CEEMENA and Country Manager for new Market in Central Eastern Europe, Mr. Goetz Trillhaas, said the rate of Internet adoption in Nigeria was growing very rapidly.
It reported the International Telecommunications Union and the worldinternetstat.com as confirming over 48.3 million people online in the Nigeria, representing 28.4 per cent of the population, all sharing and communicating.
He said, “The Nigerian Communications Commission estimated that there were 12.5million active Internet subscriptions in Nigeria in January 2013, and this number is growing. The ITU projects that the number of people online in Nigeria would have risen to 70 million by 2015.”
He said that Adwords was helping advertisers to save a lot of money and efforts by helping them to reach their customers in a more scientific way.
According to him, as consumers become more price-conscious, they spend more time online, researching purchases and finding good deals – even if they go on to make their purchase in an actual store, everything (search engines, social networks, blogs) plays a large role in driving that purchase.
Trillhas said, “Businesses that want to be online to reach these consumers can market themselves in a way which is flexible, targeted, and cost effective – which means they can get more value out of every naira they spend.
“Advertisers are able to connect with potential customers at a time when they are searching for information – which makes it far more likely that this potential will turn into new sales. Instead of taking a scatter-gun approach, search marketing enables advertisers to target warm leads.”
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