Business social networks find it difficult to attract young users, but one is using its data to match prospective candidates with the places that they may want to study.
For young people, joining a business social network is not a priority. The ubiquity and relative fun of Facebook compared with filling in a long ‘social CV’ when they have little work experience is a challenge that many refuse to take up until they are older.
There is also the minimum age limit of 18 for LinkedIn users compared to that of 13 for Facebook. It’s almost as if business social networks want to exclude young people from their networks; perhaps they are missing a significant trick.
According to a report last year from Royal Pingdom the average age of a LinkedIn user is 44.2 years old with 79 per cent of its user base being 35 or older, by far the oldest social media network demographic.
Naturally, some eager young professionals are proactive and join LinkedIn as soon as they turn 18, sign up for the debating society, join the rowing club and run for Sixth Form president while setting up their third start-up, but the majority see them as a place for grey hairs and fuddy-duddies.
Consequently LinkedIn and their like have an image problem with young people and one they should address. One such business social network, Viadeo is attempting to do this by matching business schools, universities and schools with prospective candidates for their courses.
Source:Telegraph
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