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Friday, 27 September 2013

T-Mobile to stop stocking BlackBerry phones in US stores

T-Mobile will stop stocking BlackBerry devices in its US retail shops in the coming days due to a lack of demand from consumers.
 In a fresh blow to the beleaguered smartphone manufacturer an executive at T Mobile told Reuters that the devices will in the future be shipped directly instead.

David Carey, executive vice president for corporate services, said that "keeping stock in the retail distribution system was inefficient" because customers rarely buy BlackBerry handsets in stores.
He said most BlackBerry smartphones were sold to businesses whose purchase decisions were not made in phone shops.
Carey added that T-Mobile will still display devices for "those consumers who would like to see one" and accept in-store purchases for the handsets.
A customer will still see a phone on the shelf. If inventory is not available in the store, the device can be ordered."
They said that the company "continues to support the BlackBerry platform".
On Monday BlackBerry revealed it had agreed in principle to be bought for $4.7bn (£3bn) by a consortium led by Fairfax Financial.

The deal follows a torrid few years for the Canadian company with its smartphone market share has shrinking drastically in the face of rivals like Apple and Android.
Last week BlackBerry announced it is planning to cut 4,500 jobs – equivalent to 40 per cent of the workforce – in the face of massive losses.
The company warned that losses of as much as £621m could be posted when second-quarter earnings are revealed next week.
Explaining the new system a T-Mobile spokseman told PCMag: "The T-Mobile retail channel is moving toward fulfilment via direct ship for BlackBerry devices, rather than in-store inventory.

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